Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
In 2025 Apple launched three turbocharged new iPads, and gave every model the software it deserved
Apple’s 2025 iPad lineup wasn’t about flashy redesigns, but meaningful performance upgrades and the arrival of iPadOS 26 combined to deliver the most complete iPad experience yet.
S Pen support for Samsung foldables may return as Apple enters the market
Stylus support could give Samsung an edge when Apple launches its first foldable sometime next year.
The iPhone 17 was a win, but Apple needs to keep buffing up the base model in 2026
If Apple wants to keep up with Samsung and Google in terms of mobile hardware, it needs to keep boosting the base model iPhone in 2026.
This 3D-printed iPhone Fold mockup might be as close as you can come to holding the real thing
Someone took apparently leaked iPhone Fold CAD plans and turned them into a 3D print.
The Apple Watch Ultra 2 has been slashed to its lowest ever price
I've spent the last six weeks testing Apple Watch Ultra 2's health and fitness features. So believe me: this $250 discount is an amazing deal.
iOS 26.3 adds AirPods features to third-party earbuds — but just in the EU
You'll be able to use third-party earbuds more easily with an iPhone next year, if you're in an EU country.
Someone’s made a USB-C dupe of the iPod Classic, complete with clickwheel — and it’s extremely cheap
This budget MP3 player is an Apple lawsuit waiting to happen
The best iPad 2025
Updated We've tested and ranked the best iPads available now, from the big-screened iPad Pro to the college-friendly iPad Air.
