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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple Music’s Concert page is almost the update I’ve been waiting for
Apple Music Concerts page is here, and the feature is almost perfect for live music lovers.
Google claims Android is up to 47% faster than iOS in this key metric
Google says its Android operating system provides up to 47% faster web browsing speeds than Apple’s iOS.
Apple iOS age checks are tempting users to switch to Android
OPINION The impact of the UK's age verification law continues, with Apple implementing age checks for iOS 26.4 users, and some already plan to flee to Android.
Apple adds iPhone age verification in the UK, as Meta and Google get fined
There's growing momentum behind holding tech companies to account for protecting children, as Apple adds age verification in the UK.
The 7 best Apple Pencil alternatives to boost your iPad creativity
Unlock your iPad's creative potential with our pick of the best Apple Pencil alternatives, many of which are now on sale.
iOS 26.4 is here — these are 5 best upgrades for your iPhone
The iOS 26.4 update is now available. Here are 5 of the biggest new features it contains.
Have your say: What's the best Apple gadget ever?
Apple has an impressive back catalogue of classic gadgets, but which is the best ever? Cast your vote in our epic poll now.
Boost your Mac mini — Acer's M4 Dock SSD Enclosure & Stand is 20% off for Amazon's Big Spring Sale
Boost your Apple Mac mini's capacity — Acer's M4 Dock SSD Enclosure & Stand is 20% off for Amazon's Big Spring Sale.
