According to the Register, Shuttleworth, whose company Canonical is the commercial sponsor of Ubuntu, pledged to put more effort into bringing the OS to something that moves away from the hardware.
"I think the great task in front of us in the next two years is to lift the experience of the Linux desktop from something stable and usable and not pretty, to something that's art," Shuttleworth said.
Funding might be a problem, as a number of similar systems rely on advertising banners and similar to fund the projects, which can be distracting and annoying for users.
"There is an emerging emphasis on services - that is the engine to invest in free software applications," he said. "We [Canonical] are hiring guys to work on the desktop... the rationale is online services. This must be a shared platform."
Shuttleworth acknowledged there might be issues further down the line for the system and open source in general, thanks to the disparity between different projects and systems.
He posited: "Imagine if we could talk in particular about the summer 2009 release, and there'd be differences in the platform. To be able to have this pulse across the entire free software ecosystem - how would that elevate the awareness we could generate in the rest of the world?"
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.