Inexplicably, Tottenham Hotspur's Son Heung-Min is coming to PUBG

Son Heung-Min in PUBG
(Image credit: Krafton)

Unexpected pop culture collaborations are nothing new in the gaming world. Travis Scott hosted a virtual concert in Fortnite, Fall Guys’ jellybean creatures got a wearable Godzilla skin and Jango Fett, for some reason, popped up in Tony Hawk’s Pro Skater 4

But it’s footballers who continue to establish themselves as gaming’s weirdest commercial partners in 2021, and PUBG’s latest off-the-pitch alliance is no different. Yes, Tottenham Hotspur's Son Heung-Min is coming to the popular battle royale game.

PUBG first teased the collaboration via Twitter back in June, and did so again more recently, but eagle-eyed data miners have uncovered what to expect from the partnership when the game’s 12.2 update arrives on July 7. 

Images shared by PlayerIGN reveal an eight-piece cosmetic bundle as part of the collaboration with the South Korean winger, which is set to include two sportswear outfits, a signed helmet, the player’s game face, two new weapon skins and two of the player’s iconic celebrations as emotes. 

The bundle will likely be available to purchase via PUBG’s in-game store, though there’s no word on how much it will set you back. We’re guessing around 1000 G-Coin – approximately $10 / £10 / AU$13 – if recent cosmetic bundles are anything to go by, though previous items have exceeded that amount.

It’s also still unclear whether Son will continue to work with Krafton, the game’s developer, as a brand ambassador for PUBG, or whether this cosmetic set represents the extent of their partnership. We’re assuming the latter, similar to Neymar Jr’s one-time collaboration with Fortnite.

For a better look at Son in PUBG, PlayerIGN also shared some promo shots of the player modelling (virtually, of course) the new skins in the game world, which were officially posted to the PUBG Weibo account.

What is clear, at least, is that we can expect countless Son-related memes to emerge when the game’s update drops on July 7. 

"Are ya winning, Son?", "Cheers, Son's crying" – you get the idea...

Axel Metz
Phones Editor

Axel is TechRadar's UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.  Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.