Google Multisearch will soon help you find nearby products using only your camera

(Image credit: Future)

Google has announced plans to update its ambitious Multisearch feature with local business information, giving users the opportunity to find nearby product sellers using only their mobile cameras.

Company VP Prabhakar Raghavan shared the upgrade, dubbed Multisearch Near Me, at Google I/O 2022. It’s set to launch worldwide “later this year” for Google app users.

This has interesting implications, not just for leaky faucets or other household items, but food items, Raghavan noted. See a picture of a delicious dish? Simply Google it, and you can find local restaurants that make it.

We recently launched multisearch in the Google app, which lets you search by taking a photo and asking a question at the same time. Later this year, you'll be able to take a picture or screenshot and add "near me" to get local results. #GoogleIO pic.twitter.com/F2kl0m9nYtMay 11, 2022

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Axel is TechRadar's Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.

Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he earned an NCTJ qualification as part of the company’s inaugural digital training scheme.