Bioware's Mass Effect 2 was the 'Ultimate' prize winner in the esteemed Golden Joysticks awards for 2010 – with the sci-fi game pipping rivals like Call of Duty: Modern Warfare 2 and Assassin's Creed 2 to the crown.
The Golden Joysticks, organised by TechRadar's publisher Future, are officially the most popular gaming awards – at least according to the Guinness Book of Records – and a highlight of the UK gaming calendar.
The Ultimate award is obviously the headliner – but some of the other major gaming titles also picked up gongs, including Call of Duty: Black Ops – which won the 'one to watch' award for forthcoming games – and another CoD title Modern Warfare 2 taking the esteemed 'Shooter' award.
Jagex took the crown for UK developer of the year, Fifa 10 picked up the Sports crown and Guitar Hero 5 the Music game of 2010.
The Golden Joysticks have been running for a staggering 28 years – and have looked on as the games industry has changed beyond recognition in nearly three decades.
Action: Assassin's Creed II
Download: Plants vs Zombies
Fighting: Super Street Fighter IV
Music: Guitar Hero 5
One to watch: Call of Duty: Black Ops
Online: League of Legends
Portable: Pokemon Heart Gold/Soul Silver
Puzzle: World of Goo
Racing: Forza Motorsport 3
RPG: Mass Effect 2
Shooter: Call of Duty: Modern Warfare 2
Soundtrack: Final Fantasy XIII
Sports: Fifa 10
Strategy: Plants vs Zombies
UK Dev: Jagex
Ultimate: Mass Effect 2
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.