Firefox is burning its old logo and wants the internet's feedback on new branding

It was only in December 2017 that Mozilla launched a new icon for its Firefox Quantum browser, making the flaming fox brighter. Yet the internet company isn’t satisfied and has begun a new project of modernizing the Firefox brand.

While most people think of the browser when talking about Firefox, Mozilla wants the brand to encompass everything else that comes with the browser, including apps and services, like “easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality”.

So this time round, the company is looking to come up with a family of icons which will reflect everything Firefox stands for, because apparently the fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family”.

A foxy makeover

Instead of making the icon look more foxy and makes the flames swirl more, Mozilla has decided to start from scratch and has come up with two options, which were posted on the company blog on Monday, July 30.

Mozilla's options for the Firefox rebranding | Image courtesy: Mozilla

Mozilla's options for the Firefox rebranding | Image courtesy: Mozilla

According to Mozilla, the top icons in the image above will represent the Firefox brand, under which will be all the other products in the line.

The following lines will represent general-purpose browsers (like Developer Edition and Firefox Nightly), singularly-focused browser icons (Firefox Focus and Firefox Reality) and new applications and services, respectively.

And to help with the final decision Mozilla wants you to leave comments and opinions on the announcement blog post. But before you do, read the warning the company has left for you.

“Extreme caveat: Although the products and projects are real, these design systems are still a work of fiction. Icons are not final. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches. Our focus at this point is on the system.”

Keep in mind that the company isn't crowdsourcing the design and isn't asking for submissions or votes; it just wants your thoughts on the matter.

Mozilla is still exploring options, so the design could still undergo changes, but a final system will be rolled out “over the next few months” after taking into account user feedback and testing.

Sharmishta Sarkar
Managing Editor (APAC)

Sharmishta is TechRadar's APAC Managing Editor and loves all things photography, something she discovered while chasing monkeys in the wilds of India (she studied to be a primatologist but has since left monkey business behind). While she's happiest with a camera in her hand, she's also an avid reader and has become a passionate proponent of ereaders, having appeared on Singaporean radio to talk about the convenience of these underrated devices. When she's not testing camera kits or the latest in e-paper tablets, she's discovering the joys and foibles of smart home gizmos. She's also the Australian Managing Editor of Digital Camera World and, if that wasn't enough, she contributes to T3 and Tom's Guide, while also working on two of Future's photography print magazines Down Under.