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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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The AirTag-rival packs three handy safety features, including a siren, strobe light, and alerts to selected contacts.
Russia's major internet services instructed on how to detect VPNs
In his guidelines, Russia's Ministry of Digital Development highlighted some limitations in VPN detection, which could also help residents navigate the crackdown.
The best cheap tablets 2026
Updated Our expert guide on the best cheap tablets features affordable models from Apple, OnePlus, Amazon and more, which you can buy today.
Artemis II astronaut snaps stunning Moon photo with an iPhone 17 Pro Max
Amazing photos and videos continue to come back from the Orion spacecraft as it rounds the Moon and heads home.
The iPhone Fold could be facing ‘issues’ — but at least we’ve seen new dummy units
Issues in the iPhone Fold's development have apparently put the mass production timeline at risk, but we're still hopeful for a launch this year.
The first iPhone 17 Pro Max photos sent from the Artemis II mission
Gaze in awe and wonder at these shots being shared by NASA and the crew of the Artemis II.
Miss the iPhone headphone jack? These wired headphones are the next-best thing
It's been a decade since Apple controversially nixed the 3.5mm jack, and wired headphones are still very much in demand.
The HP iPod? 7 forgotten Apple products you didn’t even know existed
Not everything Apple has made has turned to tech gold — here are the niche Apple curiosities from the last half-century that fell by the wayside.
