Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

James Callis wears a suit and holds a cup of coffee while standing in front of two windows in Slow Horses season 5 episode 6

‘You think you’re okay – then comes the shock’: James Callis on Claude’s dramatic ending in Slow Horses season 5

By Amelia Schwanke published

Exclusive Slow Horses season 5 finale leaves Claude Whelan facing the fallout of his own 'stiff upper lip', but James Callis says that’s part of the 'Englishness of it all.'

Exclusive
Apple iPad Mini A 17 Pro (2024) REVIEW

The OLED iPad mini could be the surprise tablet hit of 2026, if these rumors are true

By Alex Blake published

Apple may upgrade its iPad mini with an OLED display next year, according to a new report.

iPad Mini
Apple AI servers

Time for Nvidia to worry? Apple has started shipping its AI servers way ahead of schedule - but how will they stand up to real-life performance?

By Efosa Udinmwen published

Early AI server rollout marks Apple's bold move into high-performance computing, raising questions about scalability and GPU competition.

Pro
Three Apple MacBook models on a pink background

The best MacBook deals in October 2025

By James Pickard last updated

Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.

Macbooks
The Apple iPad 11-inch (2025) on a green background

The best cheap tablets 2025

By Axel Metz last updated

Updated Our guide to the best cheap tablets features affordable models from Apple, Samsung, Amazon, and more.

Updated
The Pixelmator app running on an iPad.

Your iPad could soon get these four ‘pro’ apps from Apple – including a long-awaited Photoshop alternative

By Alex Blake published

Leaked code suggests Apple might launch four ‘pro’ apps on iPad following their success on the Mac.

iPad
iPhone 16 Pro in hand

As a phones expert I’m telling you not to buy an iPhone until the Black Friday deals arrive

By Roland Moore-Colyer published

Expect to score bargain prices on the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max.

iPhone
AirPods Pro 2 case on a wooden surface, with a sign saying Price Cut

AirPods Pro 2 are back down to a bargain price while they last – for this cheap, you might prefer them over AirPods Pro 3

By Carrie Marshall published

Amazon's offering the second-gen AirPods Pro for a very sweet price

Earbuds & Airpods
Three iPhones on a green and blue background showing trails on Apple Maps

Apple Maps is about to copy Google Maps, a new report claims – and that’s made me worried for its future

By Alex Blake published

Apple Maps might soon introduce ads to the user experience, and many people are unhappy.

Software
A person putting a MacBook Air M4 in a bag

Never mind Linux – Windows 10's End of Life is driving up Apple Mac sales

By Darren Allan published

Tempting new MacBooks is one reason for Mac sales going up strongly – but Apple can also thank Microsoft.

Macbooks
1 2 3 4 5 6 7 8 9 Archives