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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple Maps gets its first ads pop-up in iOS 26.5 beta, and users are fuming
It looks likely that iOS 26.5 will introduce advertising in Apple Maps, after a new pop-up was spotted in the beta.
Huawei's new foldable looks similar to the rumored iPhone Ultra — but Apple could still have a secret display weapon
Huawei has teased its upcoming wide-screen foldable, but it probably won't use as clever a glue as the iPhone Ultra.
I’m a smart glasses expert and Android fan, but its specs should scare Meta
Apple's privacy-first approach could help it dominate the smart glasses sector.
The iOS 26.4 update left one unfortunate user locked out of his iPhone
We got some welcome updates for the iPhone with iOS 26.4, but it's also locked one user out of his handset.
Some Mac mini and Mac Studio models are now out of stock at Apple amid 'insane demand'
Certain Mac models are now completely unavailable from Apple, but it's not clear what the reasons are.
7 easy ways to boost your MacBook Neo’s performance for free
Help your new MacBook Neo run faster than ever with these quick performance tips.
I've tested every iPhone since the iPhone 12, and Ceramic Shield 2 is the first iPhone glass I fully trust
No more screen protectors? After 6 months with the iPhone 17, Ceramic Shield 2 has fully proven its worth.
The new MacBook Air has already dropped to a record-low price on Amazon
Save $150 on Apple's latest M5-powered laptop
