Here's what Dyson's canceled electric car would have looked like

James Dyson and his canceled electric car
(Image credit: The Sunday Times)

Having pulled the plug on his company's electric car project back in October last year, Sir James Dyson has finally lifted the veil on what could have been a major Tesla competitor in an exclusive interview with The Sunday Times.

The article, which celebrates the famous inventor and entrepreneur's first time topping The Sunday Times Rich List, offers a world-first look at a working version of Dyson's development car, referred to as N526 within the company.

“I drove it secretly in a screened-off compound we have here,” said Dyson, speaking of the model pictured above.

Design-wise, Dyson's electric car concept looks unsurprisingly sporty and futuristic. Measuring five meters long, two meters wide and 1.7 meters high, Dyson's electric car can reportedly be compared to high-end SUVs from the likes of Jaguar's Land Rover and Range Rover, while its wheels are said to be larger than those of just about any other car on the road. 

Leaning into its sporty aesthetic, Dyson's concept car has a windscreen that's tilted “more steeply than on a Ferrari” according to the man himself. Inside the car, there are a total of seven “thin and firmly upholstered” seats with rounded headrests, which the author of the Times article, John Arlidge, describes as having “the look of a lollipop”. 

Additionally, Arlidge mentions storage drawers that “look like pull-out filing cabinets”, with driver instrumentation delivered exclusively via a heads-up display.

Sir James Dyson in his electric concept car

(Image credit: The Sunday Times)

According to Dyson, the company's EV would've boasted a longer range than any other electric car had it made it to production, reportedly able to drive for 600 miles (965 kilometers) on a single charge. By comparison, the Tesla Model S has a range of 379 miles (609 kilometers).

The article states that this range would've been possible “even on a freezing February night, on the naughty side of 70mph on the motorway, with the heater on and the radio at full blast”.

In terms of horsepower, it's said that Dyson's electric car was set to offer twin electric motors capable of producing 536bhp and 480lb ft of torque, which would allow the vehicle to go from zero to 62mph in 4.8 seconds and deliver a top speed of 125mph (201kmh).

As for why the car was canceled, Dyson laments that “though we have tried very hard throughout the development process we simply can no longer see a way to make it commercially viable”, adding that the car would need to sell for £150,000 (approximately $180,000) just to break even.

The article reports that Dyson spent £500 million of his own money (as the company is private and not shareholder-owned) on the project before deciding to scrap it. It's not all a loss, though – Dyson plans to use what it has learned and funnel it into the production of solid-state batteries which other car makers could use. 

Stephen Lambrechts
Senior Journalist, Phones and Entertainment

Stephen primarily covers phones and entertainment for TechRadar's Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He's obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible. 

He's also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he's most excited about QD-OLED technology, The Batman and Hellblade 2: Senua's Saga.