Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple’s first M5 products could launch this week – here are the 3 biggest rumors, from iPads to a MacBook Pro surprise
By Alex Blake published
Apple could launch three products with the M5 chip this week. Here’s what to expect.

After upgrading to a refurbished iPhone 16, I'll never buy a new phone again
By Thomas Deehan published
With the rising cost of handsets, I wanted to see what could be gained by going against the hype and opting for a refurbished phone instead.

Windows 10 end of life - Apple gives us 5 reasons SMBs should make the switch to Mac before Windows 10 goes AWOL
By Mike Moore published
With Windows 10 end of life nearly here, Apple tells us why it's time to switch from Windows to Mac.

The iPhone Fold could be the ultimate mobile gaming device, if Apple sticks to this rumored design
By Jamie Richards published
iOS is the best mobile platform for triple-A games – giving Apple the chance to do something weird and wonderful for mobile gaming with its long-rumored folding iPhone.

The Apple Mac roadmap for 2025 and 2026 may have leaked – through macOS Tahoe 26
By David Nield published
We could get new MacBook Pros, MacBook Airs, Mac minis, Mac Studios, and iMacs across the next few months.

Lenovo sold almost 20 million PCs last quarter as businesses scramble to upgrade old devices with Windows 10 EOL deadline looming large
By Wayne Williams published
Lenovo extends its global PC lead as Windows 10’s looming end-of-life deadline pushes businesses to replace ageing laptops and desktops.

Best way to backup photos of 2025
By Desire Athow last updated
Updated We list the best ways to backup photos, to make it simple and easy to keep your images safe and secure.

iPhone Air vs Samsung Galaxy S25 Edge vs Tecno Spark Slim: which ultra-thin phone is best?
By Nirave Gondhia published
The iPhone Air, Samsung Galaxy S25 Edge, and Tecno Spark Slim are three ultra-thin phones that take three different approaches, but which is the best?
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