The Google Maps API will remain free for the vast majority of users, but last year Google began charging for high-volume, profit making websites and mobile apps that make use of the service.
Now, instead of charing $4 for every 1,000 page loads for apps and services, Google will now offer the same service for 50 cents.
'Listening to feedback'
"We've been listening carefully to feedback, and today we're happy to announce that we're lowering API usage fees and simplifying limits," wrote Thor Mitchell, the product manager for Google Maps API, on the company's geo developer blog.
"We're beginning to monitor Maps API usage starting today, and, based on current usage, fees will only apply to the top 0.35% of sites regularly exceeding the published limits of 25,000 map loads every day for 90 consecutive days."
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.