Has Sony made the ultimate 50mm prime lens?

Sony 50mm f/1.4

Sony is pulling out all the stops in its quest for image quality. The full-frame sensor in its mirrorless Alpha A7R II is one the best in the world, and Sony aims to match it with some of the world's best lenses.

The new Zeiss 50mm f/1.4 might look an odd choice, though, given that the range already includes a Sony 50mm f/1.8 and a Zeiss 55mm f/1.8.

Optical high ground

The performance needs to be good, though, because the Zeiss Planar 50mm f/1.4 is going on sale at a jaw-dropping £1,500 at a date yet to be announced.

Sony also took the opportunity to confirm pricing for its new 70-200mm f/2.8 telephoto, announced earlier this year, but only now becoming available. It will sell at a recommended retail price of £2,500, which pitches it well above comparable 70-200mm f/2.8 DSLR lenses from Canon and Nikon.

Sony is clearly aiming for the optical high ground here, so we look forward to running these lenses through our battery of lens tests to see if they really do raise the bar for the rest.

Not content with boosting its full-frame E-mount lens range, Sony has also announced a new wireless flash system consisting of a £350 FA WRC1M wireless commander unit and £200 FA-WRR1 receivers. These use radio signals to offer a range of up to 30m and allow the control of multiple flash units organised into groups and simultaneous control of several cameras.

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Rod Lawton
Freelance contributor

Rod is an independent photographer and photography journalist with more than 30 years' experience. He's previously worked as Head of Testing for Future’s photography magazines, including Digital Camera, N-Photo, PhotoPlus, Professional Photography, Photography Week and Practical Photoshop, and as Reviews Editor on Digital Camera World.