In its ongoing mission to do everything for everyone, Facebook has begun selling eager gig-goers concert tickets directly, according to reports. With band pages and events already major parts of the social network, it's a logical next step.
Facebook has told Buzzfeed that the feature is now live for a "small group" of venues in the San Francisco area. Third party firms are still handling all of the logistics and apparently Facebook isn't taking a cut of the sale either.
The new functionality essentially just cuts down the number of steps it takes to get your hands on some gig tickets - presumably it could also give Facebookers a better chance of nabbing tickets for those high-demand events where sales start on a specific date at a specific time.
Facebook's expanding empire
Facebook executives have been making noises about such a move for a while: the company says millions of people use Facebook Events to find out what's happening in their local communities, and this is a natural extension of that.
Apparently the tickets you can buy through Facebook won't be delivered or even sent via email (though you do get an email confirmation) - they have to be picked up at the venue. As yet there's no indication when the feature will roll out further, though we wouldn't expect it to be too long.