We all baulked when the price of last year’s iPhone X was announced. So you would be forgiven if you thought that Apple may have learnt from the pricey handset’s lower-than-expected sales numbers and would offer a more competitive price for the 2018 handsets.
That, however, was apparently not to be – at least not when it comes to the new flagships. Both the iPhone XS and its larger iPhone XS Max sibling (that name's officially pronounced ‘iPhone 10-S Max’, according to Apple), carry price tags that will likely leave your jaw hanging.
If you’ve landed on this page however, we're going to assume you have your heart set on (and the spare change to afford) the biggest, boldest and most expensive iPhone ever, which starts at a hefty $1,799 in the Land Down Under. That price tag makes it the most expensive ‘regular’ handset on the market, with only special edition smartphones, like the Huawei Porsche Design Mate Mate RS, costing more.
More bang for your buck?
That high price tag does arguably get you a lot more phone, though. The iPhone XS Max has the biggest screen, the fastest processor and the best battery Apple has ever used in an iPhone – potentially making it the perfect upgrade for fans of Apple’s existing Plus-sized iPhones.
The phenomenal 6.5-inch OLED display offers an immersive experience with movies and games and the new superfast A12 Bionic chip, dual SIM support, 12MP dual lens camera, and a battery that offers 90 minutes more juice than the iPhone X all add up to what looks like a winner.
How much does the iPhone XS Max cost in Australia?
While you may get plenty more iPhone with the XS Max, you’ll also get the option of choosing a whopping 512GB storage if you need the extra space, along with a brand new Gold colour model.
But here are the important numbers that you need to know: outright, the 64GB iPhone XS Max is priced at $1,799 (just marginally higher than the now-discontinued 64GB iPhone X, if you’re looking for perspective), while the 256GB and 512GB options cost an eye-watering $2,049 and $2,369 respectively.
When can I buy the Apple iPhone XS?
The iPhone XS Max was announced in the early hours of September 13 in Australia and pre-orders officially open at 5:01pm AEST on Friday September 14. If you’ve got the cash to spare, you can pre-order the handset direct from Apple, or from major telcos like Telstra, Optus and Vodafone.
Keep in mind, though, the handsets won’t be with you until September 21 – that being the day the iPhone XS and the iPhone XS Max go on sale. From that day on, you’ll also be able to buy the handset outright from all the major Australian retailers as well.
iPhone XS Max plans
If you really want to splash out for the bigger and bolder iPhone XS Max but are strapped for cash, you'll obviously be considering signing up to get the handset on a plan with one of Australia’s major telcos.
Along with our comparison tool further down the page, we've carefully selected some of the best plans available for the iPhone XS Max right now, whether you're after big data, budget options or overall value.
Optus is offering up the most balanced plan at the most reasonable price, thanks to its limited-time (October 9) double data offer. Get yourself an awesome 200GB of data to go with your 256GB iPhone XS Max handset, unlimited international talk and text, 2GB of roaming data, and all the usual Optus extras for only $140 a month.. Total cost over 24 months is $3,360
Although it might seem crazy, you can actually get an iPhone XS Max plan for less than $100 a month with Optus. The 64GB handset comes with 4GB of data each month, as well as data-free music streaming via Spotify to make those gigabytes last. Total cost over 24 months is $2,280
Telstra has a flat $199 fee on its unlimited data plan, so why not pair it with the most expensive handset money can buy? Grab the 512GB iPhone XS Max and enjoy 10GB of roaming data, unlimited international calls and texts, a 24-month subscription to a Foxtel Now starter pack, and, of course, unlimited data! Total cost over 24 months is $4,776
- Not interested in the iPhone XS Max? Check out the best iPhone 8 Plus plans and prices in Australia right now.