Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
‘He is a once-in-a-thousand-years kind of person’: Tim Cook explains how the Steve Jobs reality distortion field convinced him to join Apple
Apple CEO Tim Cook opens up about the company's history, DNA, and why he joined despite the company's then-sorry state.
Apple MacBook Pro 14-inch (M5/M5 Pro/M5 Max) review
Updated Apple’s MacBook Pro 14-inch (M5) features the latest chip from the Cupertino company, and it's just been super-charged with newer, more powerful, M5 Pro and M5 Max chips.
Apple’s M5 Pro MacBook Pro offers strong battery life, our tests confirm
The 16-inch MacBook Pro with M5 Pro offers excellent battery life, according to our tests.
The MacBook Air 13-inch (M5) is still the best ultraportable I've ever used
The MacBook Air 13-inch (M5) gets a faster chip and hard drive, but Apple has left alone what works well enough already — and that's a lot.
I tested the iPhone 17e, and I'm convinced it's an even better-value iPhone
With the A19 chip, double the starting storage, and the addition of MagSafe, it makes the best-value iPhone even more compelling.
iPad Air M4 review: Apple stretches the value proposition even further
Apple's 13-inch iPad Air doesn't change much in terms of looks, but the M4 chip under the hood certainly speeds things up.
MacBook Neo vs MacBook Air M5 — which should you buy?
Wondering how the new MacBook Air and MacBook Neo stack up? We've got the full lowdown for you.
These are 5 reasons why I'm opting for Apple's affordable MacBook instead of an iPad
Apple's new MacBook Neo is the entry-level laptop I've always wanted, and it's just altered my plans to upgrade to iPad.
