There's nothing that can touch it: Sony Alpha 7 III falls to record-low price at Amazon

Sony Alpha 7 III
(Image credit: Future)

If you're looking for a solid full-frame camera on a budget, one of the best deals at the moment is the Sony Alpha 7 III on sale at Amazon for £1,189 (was £1,450). The combination of an upfront discount and a handy £210 Amazon voucher brings this camera down to its lowest-ever price - but note that this is a limited-time-only deal.

The Alpha 7 iii is a golden oldie now but it's still an incredibly capable hybrid camera for the vast majority of people. Despite being a few years old, it still has an incredible 693-point Autofocus system, uncropped 4K video, and an amazing 5-axis image stabilization. At a little over a thousand pounds, there's nothing that beats it new right now.

Sony Alpha 7 III camera deal at Amazon

Sony Alpha 7 III£1,450now £1,189 at Amazon

Sony Alpha 7 III: was £1,450 now £1,189 at Amazon
This mirrorless powerhouse has the sort of specs you would expect from any modern-day camera. 693-point AF system, 5-axis image stabilization, and uncropped 4K video will enable you to get some amazing photos and video. A £259 discount is made possible thanks to the price reduction and a £210 Amazon voucher.

Also available at Wex

Not many cameras get 5/5 in our reviews. That is, unless you're the Sony Alpha 7 III. With unbelievable specs, even for it's age, one of the best mirrorless cameras has really stood the test of time.

The 5-axis in-body image stabilization system provides five stops of stabilisation which helps to ensure all photos are razor sharp. The rear 3.0-inch tilt-angle display is also touch-sensitive, which makes it a great option for vlogging. 4K video is uncropped so you'll get all the detail needed even at the highest resolution.

The more you look at the specs of this impressive camera, the more you'll realise that even many modern day mirrorless cameras haven't surpassed it. Other options are available, though, and if Sony's the brand for you, check out our Best Sony Cameras.

New to mirrorless?


(Image credit: Future)

Mirrorless cameras are more compact than their DSLR counterparts and are slowly pushing the latter out of the camera market all together. If you're new to the mirrorless world, then check out our best entry level mirrorless cameras where you'll find a wide range of options that cover different budgets and end applications.

Freelance writer

Paul is a digital expert. In the 20 years since he graduated with a first-class honours degree in Computer Science, Paul has been actively involved in a variety of different tech and creative industries that make him the go-to guy for reviews, opinion pieces, and featured articles. With a particular love of all things visual, including photography, videography, and 3D visualisation Paul is never far from a camera or other piece of tech that gets his creative juices going. You'll also find his writing in other places, including Creative Bloq, Digital Camera World, and 3D World Magazine.