Obi Worldphone is a Silicon Valley tech company set up by ex-Apple CEO John Sculley – the man who notoriously fired Steve Jobs, before being let go himself.
Initially intended for developing markets, the Obi MV1 is now in the UK and will cost you £99. There's no news of a US or Australian release date yet. Obi Worldphone will sell the phone for £79 for a while but it's then set to jump back up to the normal £99 price point.
That's a cheap phone, but the budget end of the market is packed with rival handsets from both established brands – for example the Motorola Moto E – and from newer companies, such as the Wileyfox Swift. So can the MV1 hold its own against such tough competition?
The Obi MV1 looks different to every other smartphone you can buy right now, but it's for all the wrong reasons – although parts of the design feel slightly iPhone-ish, this is nothing like the things of beauty Sculley's former employer creates.
There's no denying the design of the MV1 is unique – it takes a lot of elements from other phones and combines them into one strange hybrid.
The main body of the phone is reminiscent of a budget Microsoft Lumia, and it looks like the display has been plonked on top, and it's raised above the body.
The marketing material from Obi reads: "It's a shape that is so unique for a smartphone that you'll always know which way your MV1 is placed in your pocket or bag."
Personally, I don't go through my day fretting about which way up my phone is in my bag – and if I really need to know I'll reach in for the volume rocker and know instantly.
And while this design feature may be to some people's taste, no one I've shown it to has particularly enjoyed the look of it.
The back of the phone isn't much nicer – it's a fingerprint magnet – but the rear panel can be removed easily to get inside the handset, which is something you don't always get on a smartphone these days. It's easy enough to pull this off without feeling like it's going to snap as you do so.
This gives you access to the dual SIM slots, a microSD slot and the removable battery. The panel itself doesn't feel premium though, and it picks up greasy fingerprints very quickly.
The bottom edges of the phone feel nice in the hand as they're rounded off; however this highlights the fact that the top edges are squared and quite sharp, and don't feel – or look – good at all.
You get the impression that Obi has tried a bit too hard to create a phone that looks 'different' – although if by 'different' you mean 'not particularly good-looking' then it's succeeded.
It could be argued that it's not easy to make an attractive-looking phone in this price bracket, but the Wileyfox Storm proves that just because a phone is cheap it doesn't have to be ugly.