So is the BlackBerry Z10 the smartphone to save BlackBerry? Well it in short it hasn't. BlackBerry is still in a lot of trounle and the Z10 didn't take off in the way it was hoping.
That said, the Z10 isn't a bad device and at it's new, lower price it's actually a very good deal.
The BlackBerry Z10 is a decent all round phone sporting a pleasing 4.2-inch HD display, a camera which can take some good shots and a messaging hub which could be the envy of some other platforms.
Web browsing deserves a special mention as we were seriously impressed with the speed of the BlackBerry Z10 when it came to loading pages.
It's great to see a free mapping and navigation solution on board the Z10, even though it may not be the best service on the market.
The expandable storage, removable battery and Adobe Flash support are all small wins for the Z10 and will help as it tries to stand out in a crowded market.
The jury is still out on BlackBerry 10. On one hand it's great to see an exciting new operating system but on the other it's a completely new learning curve for everyone, and some may not be willing to learn.
BB 10 came across a little confusing a times, with the lack of a clear back button leading us to question how we return to the previous screen, while gestures took some time to fully grasp.
As the BlackBerry Z10 is set to be the flagship phone for BlackBerry and its new BB10 platform, we were a little disappointed with its obviously plastic case, which doesn't exactly exude premium quality.
BlackBerry said that the BB10 keyboard is the best typing experience on a touchscreen smartphone, but we weren't bowled over by the offering on the Z10.
It's a perfectly serviceable option, but in our eyes it doesn't quite hit the mark in the same way as the likes of SwiftKey on Android.
The lack of apps in BlackBerry World will remain a concern until we see the big hitters turn up, while some of the stock BlackBerry 10 apps seemed to lack features such as the camera, music and video applications.
The Z10 is a decent smartphone offering up a strong range of features and a fancy new operating system that may catch the eye of the technologically adventurous.
It does pretty much everything we'd expect from a high-end device and there are no major flaws to go running to the presses about.
In terms of specs the Z10 still struggles to rise up above the likes of the iPhone 5C, Galaxy S4 Mini and HTC One Mini, but at just £150 it's considerably cheaper than its rivals and finds itself being a relatively attractive budget offering.
The unproven operating system and lack of headlining applications will turn a lot of consumers off at point of sale, and it's the image of the BlackBerry brand as a whole which needs to be worked on fast if it stands a chance of winning back the hearts of the general public.