Fujifilm FinePix Z90 review

Sharing made easier with the FinePix Z90

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Our Verdict

Fujifilm has made a well-built camera that produces good images considering its price. However, experienced photographers are likely to want something with a little more extensive specification, offering greater control.


  • Build Quality
  • Style
  • Ease of Use
  • Touch-screen
  • Value for money


  • You-Tube & Facebook recognition tags software for Windows only
  • Shutter-lag with Focus-Tracking
  • Image quality at high ISO
  • Included is software is dated and minimalistic
  • Only one focus point in normal shooting

Fujifilm FinePix Z90: Overview

Fujifilm has released the FinePix Z90 following on from the successful FinePix Z70.

With its built-in You Tube and Facebook features and modern styling, the FinePix Z90 brings social networking to the budget end of Fuji's compact camera market.

The 14.2 megapixel FinePix Z90 is equipped with a convenient Fujinon 5x optical zoom lens (28mm-140mm equivalent) incorporating Digital Image Stabilisation, and with a maximum ISO of 3200 (even at full resolution) there should be no problems with keeping images shake-free.

A new 3.0-inch LCD touch-screen with the new Dual Direction GUI allows uninterrupted shooting of stills or High Definition 720p movies at any angle by switching the orientation of the current image and on screen buttons automatically.

A total of eight shooting modes are available on the FinePix Z90, from simple Auto, through to Program AE that gives access to all settings such as exposure compensation (to +/- 3EV), ISO and white-balance, etc. Two functions use the screen for touch focusing; with 'Touch & Track' touching the screen selects and tracks a subject, but shutter lag is evident resulting in missed shots.

However, 'Touch & Shoot' shoots remarkably quickly for a camera in this price bracket. By tapping the subject on the screen the FinePix Z90 focuses and gives a near instantaneous shutter release.

Other settings include Scene Recognition Auto (SR Auto), which has seven pre-set scenes from which the camera can choose from (after automatically analysing composition) and adjust it's settings accordingly.

With Scene Position mode there is a choice of 12 pre-set scenes for the user to choose the one that suits the shooting situation best. In Natural Light & Flash mode the FinePix Z90 takes two shots, one with and one without flash, before combining them together. The effect was useless outdoors and the use of the normal flash for fill-in effects is more beneficial.

Most compact cameras come with a panoramic mode and the Z90's Motion Panorama function stitches three images together for a single panoramic, with very good results.

Clearly aimed at the fun side of the market, the FinePix Z90 keeps light metering and focusing simple. Just one meter averages a whole scene, and the user friendliness continues with normal focusing mode. With this option selected there's just a single, central AF point which is indicated by simple crosshair and bracket arrangement in the centre of the screen and the Z90 is quick to lock onto the majority of subjects.

For off-centre focusing, depressing the shutter button halfway locks the focus before recomposing and pushing the button fully down to take the shot.

Face recognition is standard on most compact cameras now, and Fujifilm has included a couple-timer and group timer whereby the camera detects a pre-determined number of faces and fires the shutter automatically on a timer, but these two timers did not work as well as expected and using the standard self-timer would be better.

Images can be marked for You-Tube or Facebook publishing in-camera. When the Z90 is connected to a Windows PC running the MyFinePix Studio software (included) pressing upload will transfer the marked images to the selected websites.

For image editing before uploading, the FinePix Z90's basic adjustment tools include face mosaic, cropping, rotating, brightness and collage, and movies can be trimmed or joined in camera too.

Tech Specs

Product TypeCompact Camera
Battery Size SupportedProprietary Battery Size
Maximum Video Resolution1280 x 720
Effective Camera Resolution14.2 Megapixel
Wide AngleNo
Product FamilyFinePix Z
HD Movie ModeYes
Memory Card SupportedSecure Digital (SD) Card, Secure Digital High Capacity (SDHC) Card, Secure Digital Extended Capacity (SDXC)
Image StabilizationDigital
Optical Zoom5x
Digital Zoom6.8x
Brand NameFujifilm
FeaturesFace Detection, Continuous Shooting Mode
Screen Size7.6 cm (3")
Video FormatsMotion JPEG (AVI)
Viewfinder TypeNo
Weight (Approximate)133 g
Image Sensor Size1/2.3" (6.16 mm x 4.62 mm)
Maximum Image Resolution4320 x 3240
Display Screen TypeLCD
Height56.9 mm
Width95.4 mm
Depth20.1 mm
Product SeriesZ
Focal Length5 mm to 25 mm
Image FormatsJPEG
Focus ModesAuto
ManufacturerFuji Photo Film Co. Ltd
Product ModelZ90
Product NameFinePix Z90 Compact Camera
Product LineFinePix
Exposure Control

Programmed AE

Aspect Ratio16:9
Manufacturer Part NumberP10NC03590A
Manufacturer Website Addresshttp://www.fujifilm.co.uk
Marketing Information

Introducing the undeniably stunning FinePix Z90 from Fujifilm, a super-stylish member of the Spring 2011 range of digital cameras. It's packed full of fun and easy-to-use features, this camera really is not just a pretty face. Housing an innovative 3-inch wide LCD touch screen, a 14 megapixel sensor, a 5x Fujinon optical zoom, 720p HD movie and 1080p image capture, and a YouTube/Facebook easy web upload facility; the FinePix Z90 is the perfect camera for a fashion-conscious audience that is looking for a combination of quality and style.

Package Contents
  • FinePix Z90 Compact Camera
  • Li-Ion Battery NP-45A
  • Battery Charger BC-45B
  • USB Cable
  • Hand Strap
  • CD-ROM
  • Owner's Manual
Limited Warranty1 Year