Sony KDL-40HX753 review

Smart TV with a corporate feel on this good value, though average, Edge LED TV

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There's nothing intrinsically wrong with Sony's approach to smart TV, but it's a competitive market and there are better, more affordable options than the KDL-40HX753.

We're not convinced by SEN, which has a closed 'Sony Club' feel to it that we really don't think is much needed or wanted.

As an all-round set though, it's worth considering not least for the thoroughly easy to use – though ageing – Xcross Media Bar interface that PS3 users will know well.

We liked

Easy to use and with great colours and enough contrast to supply excellent Blu-ray discs and Freeview HD, Sony has produced a respectable all-rounder with a useful smart TV dimension and highly watchable 3D.

Most of the key apps are present, as are almost all of the video and movie apps, and everything is housed in a pleasantly unusual laid-back design.

Buying Guide
best tv

Best TV 2012

We disliked

Ultimate black levels aren't of reference standard, upscaling is average, and audio is poor, while the TV isn't exactly super-slim.

Nor is there any support for MKV video files in a user interface that's both a tad repetitive and too corporate in its structure.

We're also worried about the lack of this year's best app – BBC Sport – which we had hoped would be on the KDL-40HX753.

Final verdict

An unremarkable effort from Sony, but in truth the slightly confused feel to the KDL-40HX753 isn't all its own fault; the all-new app-studded Sony Entertainment Network and the tried-and-tested central Xcross Media Bar clash and repeat each other to the extent that simplicity is sacrificed.

Judged purely on its video capabilities this is a distinctly mid-range performer, lacking in ultimate sharpness, upscaling prowess, and black levels, though it remains a very capable performer with HD and 3D sources.

In summary, the KDL-40HX753 is a very likeable TV, but in a high quality, competitive market comes up a notch short of greatness.

Also consider

Key sets to compare the KDL-40HX753 to from the other big brands in flat TV include Panasonic's 42-inch TX-L42ET50B, Samsung's 40-inch UE40ES6800 and LG's 42-inch 42LM670T (the 47-inch version is reviewed here).

Tech Specs

Product TypeLED-LCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-T (MPEG4), DVB-C (MPEG2)
Video Signal StandardHDTV 1080p
Number of HDMI Ports4
Number of SCART Interfaces1
Product FamilyBRAVIA
3D Type3D
EU Energy LabelA
Brand NameSony
Screen Size101.6 cm (40")
Aspect Ratio16:9
Horizontal Viewing Angle178°
Vertical Viewing Angle178°
Green CompliantYes
Green Compliance Certificate/AuthorityRoHS
Wireless LANYes
Ethernet TechnologyEthernet
Weight with Stand (Approximate)13.90 kg
Backlight TechnologyEdge LED
Operating Power Consumption119 W
Standby Power Consumption250 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand596 mm
Width with Stand943 mm
Depth with Stand241 mm
Composite VideoYes
Component VideoYes
Network (RJ-45)Yes
Number of USB Ports2
3D TechnologyShutter
Energy Consumption per Year92 kWh
PC StreamingYes
Internet AccessYes
Media PlayerYes
3D Glasses RequiredYes
Enhanced Refresh Rate200 Hz
Height578 mm
Width943 mm
Depth59 mm
Sound SystemDolby Digital Plus, Dolby Pulse, Surround Sound
Maximum Resolution1920 x 1080
FeaturesWeb Browser, Sleep Timer, Favorite Channel Selection, Picture and Picture (PAP)
ManufacturerSony Corporation
Product ModelKDL-40HX753
Product LineBRAVIA
Manufacturer Part NumberKDL40HX753BU
Manufacturer Website Address
Marketing Information

Picture that comes to life in 2D and 3D
Hold on to your seat and prepare for the most immersive 3D experience with striking picture quality and gripping 2D viewing. Stream a world of online entertainment, apps and services to a high contrast LED screen. Life in your living room is about to get more entertaining.

Package Contents
  • Remote Control
  • Batteries
  • AC Power Cable
  • Warranty Card
Limited Warranty1 Year
Weight (Approximate)11.80 kg