Sony Bravia KDL37EX403 review

Solid, generously priced 37-inch LCD with superb internet capability

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Sony 37ex503


The 37EX403's sound is about average – maybe a touch above – for a slim 37in TV. It's at its best with relatively undemanding material - documentaries, chatshows, news programmes and so on. With these, dialogue is enjoyable rich and gentle ambient effects are clearly presented, plus the general presentation is quite open and dynamic.

This strong starting point means the speakers don't capitulate as readily as some when pushed harder by demanding soundtracks. But while action scenes don't sound as compressed or thin as they often do with flat TVs, there is no serious attempt to produce convincing bass levels.


The 37EX403's £550 price isn't bad at all for a set that offers a Freeview HD tuner, Bravia Engine 3 processing, and best of all, Sony's excellent Bravia Internet Video system.
The pictures and sound, however, feel merely about right for the money.

Ease of use

The XrossMediaBar onscreen menu system seemed an inspired way to handle a plethora of features when it first appeared, but now seems to be crumbling under the weight of all the extra options that have since come its way.

It is frequently difficult to remember exactly where you need to go to find a particular feature, thanks to poor organisation and inscrutable labelling. For instance, who would have guessed that the crucial feature for turning on automatic software updates for the 37EX403 would be found in the massive settings menu under 'Product Support'?

The automatic software renewal feature doesn't update as readily as you would expect; it would therefore be very useful if you could manually ask the TV to update itself, but if such an option exists, it certainly wasn't obvious during this review.

There are further issues with the remote control. Initially things look OK, thanks to a comfortable shape and weight, but the concentric discs in the remote's upper third that contain a number of the most important buttons prove fiddly, especially in darkened rooms.

On the upside, the Bravia Internet Video system content is handled reasonably well considering how much content there is, with plenty of visuals to help you recognise what's what. The only potential issue for Sony is that if it keeps adding new services, the current system of scrolling down a vertical list of content providers might become unwieldy.

Tech Specs

Product TypeLCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-T (MPEG4)
Video Signal StandardHDTV 1080p
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyEX403
Brand NameSony
Screen Size94 cm (37")
Aspect Ratio16:9
Analog TunerNTSC, PAL, SECAM
Weight with Stand (Approximate)13.60 kg
Backlight TechnologyCCFL
VESA Mount Standard300 x 300
Operating Power Consumption149 W
Standby Power Consumption200 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand599 mm
Width with Stand921 mm
Depth with Stand251 mm
Composite VideoYes
Component VideoYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Height564 mm
Width921 mm
Depth98 mm
Comb Filter3D Y/C
Sound SystemDolby Digital Plus
Product SeriesEX403
Maximum Resolution1920 x 1080
FeaturesPicture in Picture, Picture and Picture (PAP), Child Lock, Sleep Timer
ManufacturerSony Corporation
Product ModelKDL-37EX403
Product NameKDL-37EX403 37" LCD TV
Manufacturer Part NumberKDL37EX403U
Manufacturer Website Address
Marketing Information

Packed with high-quality technology from Sony and delivering pictures in incredible Full High Definition, the EX403 guarantees you a stunning viewing experience. It's the essential Full HD TV.

Package Contents
  • KDL-37EX403 LCD TV
  • Operating Instructions
  • Table-Top Stand
  • Remote Commander
Limited Warranty1 Year
Weight (Approximate)11.60 kg