The only serious negatives we can report are that the TV's picture processing isn't always helpful. For instance, the optional Edge Enhancement feature can over stress object edges, and you shouldn't set the Movie Plus system higher than its 'low' level if you want to avoid glitching during pans.

But provided you're careful with these features, the only other gripe we can find is that, occasionally, skin tones can look a bit orange.

Punchy speakers

The PS50A756's 'invisible' speakers lack clarity, sound short of treble detail, and even occasionally make dialogue sound slightly dislocated from the image. The good news is that they can go reasonably loud, and even deliver a bit of bass.

With 50in plasma TVs now available for under a grand, the Samsung PS50A756's £1,700 price tag clearly isn't cheap. But then it does carry various unique features and its performance is magnificent.