Kogan LED55 review

Is this 55-inch LED, Freeview HD TV for £750 too good to be true?

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  • Remarkably cheap
  • Pictures are bright and contrasty
  • Can record to USBs


  • 100Hz engine is below par and can't be turned off
  • Issues with backlight consistency
  • Colours lack range and nuance
  • Skin looks unrealistic

It's fair to say that Kogan is not - yet - a household name in the UK.

But if the Australian brand's LED55 TV (also known as the Kogan KULED551HDAA) is anything to go by, this situation could be about to change fast.

Here's the deal. The Kogan LED55, as the no-nonsense part of its name suggests, is a 55-inch TV that uses LED technology. This isn't new, of course, but here's the fun bit: the LED55 can be yours direct from Kogan's UK website for just £750. Including free shipping - it launched at £999 but was almost immediately discounted to £750.

The expectation from such a price/screen size/technology equation has to be that the Kogan LED55 is going to be a basic television. Yet actually, a scan of its specifications suggests that it's got quite a lot going on.

For instance, it's got a Freeview HD tuner on board, showing that Kogan has taken the trouble to localise its flagship TV for the UK market. It's also got 100Hz processing, suggesting that maybe it's going to spare at least a thought for the small matter of picture quality.

Kogan led55 review

Then there's its built-in PVR functionality for recording from the tuners to a USB storage device, while sound comes courtesy of an SRS TruSurround processing system.

Even the fact that it uses Edge LED lighting to illuminate the 1080p pixels in its monster screen is significant. It's good to know, too, that the other sets in Kogan's current UK range - including the 42-inch KULED42XHDAA, 46-inch KULED461HDAA and 32-inch LEDBD32, the latter of which has a built-in Blu-ray player - all use LED lighting too.

Basically, most things about the Kogan LED55 sound too good to be true.

Tech Specs

Product TypeLED-LCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-T (MPEG4)
Video Signal StandardHDTV 1080p
Number of HDMI Ports3
Number of SCART Interfaces1
Product FamilyElite
Brand NameKogan
Screen Size139.7 cm (55")
Aspect Ratio16:9
Horizontal Viewing Angle176°
Vertical Viewing Angle176°
Analog TunerPAL, SECAM
Weight with Stand (Approximate)29.50 kg
Backlight TechnologyEdge LED
VESA Mount Standard400 x 400
Operating Power Consumption200 W
Standby Power Consumption500 mW
RMS Output Power16 W
Electronic Program GuideYes
Height with Stand325 mm
Width with Stand1302 mm
Depth with Stand855 mm
Number of Common Interface1
Composite VideoYes
Number of USB Ports1
Media PlayerYes
Enhanced Refresh Rate120 Hz
Height797 mm
Width1302 mm
Depth50 mm
Brightness320 cd/m²
Sound SystemSurround Sound
Maximum Resolution1920 x 1080
FeaturesPVR (Personal Video Recorder)
ManufacturerKogan Technologies UK Pty, Ltd
Product ModelKULED551HDAA
Product Name55" LED TV (Full HD, 100Hz) with PVR & SRS Audio
Product LineElite
Manufacturer Part NumberKULED551HDAA
Manufacturer Website Addresshttp://www.kogan.co.uk
Marketing Information

Stunning design and feature-packed, the Kogan 55" Full HD LED TV combines cutting edge technology and ultra slim design with razor sharp clarity - the smartest choice for our most discerning customers.

This LED TV features a built-in PVR and USB Input, allowing you to Pause, Rewind and Record live TV and even playback your favourite movies, TV shows, and photos in crystal clarity.

The Kogan 55" Full HD ELITE LED TV will enrich your home or office interior and redefine your viewing experience.

Package Contents
  • 55" LED TV (Full HD, 100Hz) with PVR & SRS Audio
  • Remote Control
  • Power Cable
  • Link to User Manual
Response Time6.50 ms
Limited Warranty1 Year