Creative Aurvana In-Ear3 review

New Aurvana earphones provide excellent noise isolation

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  • Great noise isolation
  • Good sound clarity
  • Cable isn't ridiculously long
  • Comes with a case


  • Rubbery cables!
  • A bit pricey

Sound quality is something that regularly gets overlooked.

Everyone raves about the amazing picture quality of Blu-ray discs, for example. But how often do you hear anyone say anything about how good the audio is, even though it's utterly brilliant compared to what you get on a DVD?

Seeing is believing, as they say, and with sound… well, you can't see it, can you?

The human brain is much better at capturing visual memories than audio ones, too, so it's much easier to look at a TV and say 'that looks better than the other one' than to switch between headphones and work out which sounds better.

The way this usually pans out on the street is that people will drop £200 on a new iPod but they won't bother to buy a decent set or headphones to go with it.

The audio market is further muddied by the fact that there are many so-called premium audio brands out there that claim to offer studio-quality sound, while actually delivering something distinctly mediocre – Beats by Dr. Dre, anyone?

For those who care though, there are lots of genuinely brilliant earphone and headphone products out there. And we're happy to report that the Creative Aurvana In-ear3 earphones are pretty good, too.

They're noise-isolating rather than noise-cancelling, and they do a fantastic job of blocking out external noise. The PR blurb claims 98 per cent of outside noises are blocked by the 'AuraSeal' design and we can't fault them on this score. If noise isolation is top of your feature list, these earphones are about as good as it gets.

However, that's not to say they're the best earphones in the world. They're not.

We're always perplexed as to why some companies coat their cables in grippy rubber. Sure, it means the wires grip your clothes and don't jangle about as much when you're on the move. But the downside is that they're just so difficult to untangle when they emerge from a bag in inevitable and inexplicable super-knots.

Sound quality is head and shoulders above most bundled earphones, and obviously a lot better than ones that cost a bit less. Each unit packs two drivers, one a woofer and the other a tweeter. Bass, midrange and highs are all recreated smoothly without any imbalance.

But that price… these earphones cost £129.99 on launch, which is a lot of cash to drop on a pair of earphones. If you value sound quality though, and you've got money to spend, you probably wouldn't be disappointed by them.

That said, shop around a bit and you'll find some models in other ranges from the likes of Shure, which offer similar sound quality for a lot less cash.


Tech Specs

Product TypeEarphone
Earpiece DesignEarbud
Earpiece TypeBinaural
Minimum Frequency Response10 Hz
Maximum Frequency Response17 kHz
Product FamilyAurvana
Connector PlatingGold Plated
Connectivity TechnologyWired
Brand NameCreative
Form FactorEar-cup
Sound ModeStereo
Host InterfaceMini-phone
Cable Length1.20 m
FeaturesNoise Isolation
ManufacturerCreative Technology, Ltd
Product ModelIn-Ear3
Product NameAurvana In-Ear3 Earphone
Product LineAurvana
Impedance28 Ohm
Manufacturer Part Number51EF0420AA002
Manufacturer Website Address
Marketing Information

Studio-quality in-ear indulgence
Imagine if you could fit studio speakers in your ears. Now, the Creative Aurvana In-Ear3 earphones are designed to let you experience just that - the same sound you hear on high-end speakers.

Dual Balanced Armature drivers, comprising a Tweeter and Woofer on each side, bring out the clarity and detail in your music or mixes while blocking out 98% ambient noise. Also, an angled sound tube with patent-pending acoustic partition channels the highs and mid/lows directly into your ear canal so you enjoy unparalleled, highly detailed audio playback.

Weight (Approximate)13 g