We live in an age where competition between established CE marques and ascendant Chinese manufacturers has now become so intense that each is trying to outdo the other with fancy-sounding proprietary technologies - well, certainly the words (or acronyms) used to describe them.

To this end we now have Samsung's Super Clear panel technology, which includes diffusers built into the screen and a specially developed anti-reflective coating to minimise ambient light reflections. Combined with a dynamic contrast system, the result is a 'sky-high' (by LCD standards) contrast ratio - 15,000:1, claims Samsung.

I can tell you right away that Super Clear Panel delivers in spades, producing black levels that genuinely convince. Presented with a blank black source image, the screen looks nearly as profoundly dark as the gorgeous glossy bezel that surrounds it. Try doing something similar with practically any rival LCD TVs and that supposedly black screen will look grey.

It has to be said that during actual TV or movie viewing the black levels achieved never quite match those witnessed during this 'blank screen' parlour trick, presumably because the dynamic contrast feature tries to calculate the best balance between the demands of the bright and dark elements in a typical picture.

But nonetheless, during the police station shoot out sequence in Sky HD's recent showing of The Terminator, Arnie's trademark shades have seldom - if ever - looked blacker on an LCD TV.

Although the Super Clear Panel is probably the single most striking feature of the 40M86BD/40M87BD, it's far from its only trick.

You also get: Samsung's Digital Natural Image engine (DNIe) processing for improving colours, black level, motion handling and detail; a Movie Plus mode designed to interpolate extra frames of image data to counter LCD's common problem with resolution loss when showing moving objects; a variable dynamic contrast system; comprehensive colour and white balance adjustments; a self-explanatory Edge Enhancer; and finally the option to activate 'xvYCC wide colour space' for suitable sources (AVCHD home movies typically).

This latter feature is because the 40M87BD's trio of HDMI sockets are all high-spec v.1.3 affairs rather than the still-common v.1.2. As such, the LE40M8 range can handle the extra colour range of the DeepColor system that HDMI 1.3's extra bandwidth makes possible. Indeed, Samsung's Seong Woon Jung told us that the screen supports full 16-bit colour.