Cheap supermarket TVs carry hidden cost, says Which?

Brand power versus power

Which? Magazine has conducted tests that suggest that low-cost supermarket televisions cost significantly more to run than their brand-name counterparts, making the price difference far less relevant.

The consumer magazine's investigation pitted the 40 inch Technika 40-270 against a 40-inch Sony Bravia KDL-40CX523.

The price difference between the two is £150, with the Technika costing £299 and the Bravia £459.

However, Which? ran an energy use test that suggested the former cost around £42 a year to run, compared to £25 for Sony's set.

Which infographic

Extrapolating that over a five-year period, the total cost of the lesser brand television was £508, compared to £559 for Sony's set.

Bargain?

So, Which? suggests that the real question for bargain hunting consumers is whether they would pay the extra £50 to own a Sony Bravia instead.

Incidentally, TechRadar's Sony Bravia KDL-40CX523 review gave the set a four star rating.

Which? Conversation editor Patrick Steen said: "Cut-price TVs don't always add up. Not only do they often fail to offer the best picture quality, they also hold a hidden cost.

"Their poor energy efficiency could leave you paying hundreds of pounds extra over the years."

TechRadar has reached out to supermarkets for comment on this story.

ABOUT THE AUTHOR

Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.