The Samsung i7500 Galaxy, the Koreans' first Android-based handset, has finally gone on sale in the UK.
O2 has started listing the handset on its website, and comes with a pretty hefty price tag as well.
The new phone, which was the subject of many rumours regarding a delay to its UK sale (something O2 flatly denied to TechRadar), will cost up to £245 on an 18 or 24 month contract.
However, it has come a lot later than the anticipated UK release date of end of July / beginning of August.
Users can get it free, although they will have to pay around £40 per month for the privilege of owning an Android handset from Samsung.
Some believe the appearance of such 'marquee' phones signals the end of the iPhone's exclusivity in the UK, although such rumours have yet to be confirmed by O2.
But users will likely be faced with something of a quandary when deciding which phone to buy, as the Samsung Galaxy i7500 is feature-packed with a 3.2-inch OLED screen, a 3.5mm jack, the latest Android OS and s super slim chassis of just 11.9mm.