We weren't expecting the Samsung Galaxy K Zoom to arrive with a budget price tag, and word from Europe has now confirmed our suspicions - it's a bit pricey.
Samsung Germany has published its Galaxy K Zoom press release complete with a mid-May release date and a price tag of €519 (around £430, $720, AU$775).
In the UK at least, that price may edge closer to the £500 mark after taxes are taken into a account, which in turn would see the K Zoom almost match the Galaxy S5 in terms of cost.
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What do you get?
The main attraction on the Galaxy K Zoom is the 20.7MP 3 BSI CMOS sensor with 10x optical zoom on its rear, but round the front it's more smartphone than smart camera.
We have contacted Samsung regarding the final UK price and we'll update this article when we hear back.
- In the meantime read our hands on: Samsung Galaxy K Zoom review