Lovefilm snaps up MGM movie streaming deal

Classic flicks to be part of online streaming service

Troubled film distributor MGM has signed on the dotted line with Lovefilm, adding its film archive on to the rental company's streaming service.

UK-based Lovefilm has started to ramp up its online streaming service, striking deals with the likes of Samsung and Sony to offer the on-demand movies through their TVs.

The deal with MGM shows that Lovefilm is bolstering its VoD content, with 4,100 movies to be made available to watch instantly.

It will come as relief to MGM, which is currently struggling financially. So much so, major productions like James Bond and The Hobbit have been put on hold.

The distributor also signed a deal with ITV HD this month, which sees the broadcaster have rights to show all of the James Bond franchise in HD.

Digital revolution

This is one of the biggest partnership's in Lovefilm's six-year life as a DVD rental service. Two years ago it partnered with Amazon in a deal that saw Lovefilm take over Amazon's DVD rental service in the UK.

Speaking about the link-up, Simon Calver, CEO of Lovefilm said: "We're delighted to bring MGM's legendary content to Lovefilm.

"With over 85 years making top quality movies, the MGM stable will be a notable addition to our expanding 'Watch Online' service.

"With the digital revolution underway, our opportunity for growth is huge and the addition of MGM titles is a substantial development in enhancing our digital catalogue."


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.