In a plan outlined by the chief executives at Sony, the company is looking into ways it can beam its movies straight to its manufactured hardware, essentially cutting out the need of Blu-ray.
The signs of change came this week when the company outlined its planned for a movie service via the PS3.
But Sony isn't containing its movie streaming to its games consoles, as the company has also revealed that it is looking to deliver streaming movies and television to broadband-connected Bravia TVs in the US this autumn.
Bravo Bravia
Howard Stringer, Sony's chief executive, has even named the first movie to get the streaming treatment and it's Hancock – the studio's Will Smith starring summer blockbuster for this year.
Even though Sony has a vested interest in Blu-ray, it is great to see a company actually use its initiative and become competitive in all aspects of movie distribution, rather than staying stubborn and putting all its film eggs in one basket.
Your comments (24) Click to add a new comment
blueg
July 1st 2008
24. I like rumours.
Like the one the earth is going to be pulled into the sun one day when it implodes.
At least I know my PS3 would survive such a disaster, thanks to it's multimedia capabilities and hardened plastic outer casing.
Did you know it also has BlueTooth? Wow.
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zoydwheeler
July 1st 2008
23. I heard a rumour Sony was planning on introducing a DAB/social networking add-on, so you can listen to the radio WITH YOUR MATES ONLINE while cooking tea.
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blueskythinker
July 1st 2008
22. I heard that movies are going to be burned straight onto our retinas before the year is out
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thefireninja
July 1st 2008
21. I heard a rumour that Sony was going to include a HD-DVD add-on to the PS3 to relaunch the format, in order to really mess with Microsoft and Toshiba.
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philocrates
July 1st 2008
20. Did I say I was uninterested in the fish? They provide me with countless hours of relaxation when I'm finished on the PS3.
I don't live in Dublin by the way, but kudos on the joke Ly.
Yeah, I went there with Ly. It's like we're buds now.
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calcio
July 1st 2008
19. Zoyd - you're such a radio who-er.
Philocrates - never underestimate the interest levels in a load of goldfish.
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lyriki11
July 1st 2008
18. has nobody notices that the poster for Hancock looks like Will Smith has done a real smelly fart?
(BTW, I like fish too. We have more in common than you think, my Dublin-based buddy).
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zoydwheeler
July 1st 2008
17. Project Olanda - http://www.techradar.com/news/audio/hi-fi-radio/latest-on-bbc-s-social-networking-radio-project-370863 - is far more interesting and exciting than all your high def TV and movie malarkey.
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blueg
July 1st 2008
16. I've just realised I TOO have a PS3, but I'm not sure if I want to admit it. Damn it.
Although I am a fan of its streaming and internet and free online gaming capabilities, as well as the Blu Ray option.
But I also like goldfish.
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mitel5215
July 1st 2008
15. Is all this because I told you I have a PS3? I feel like I've created something big here.
Right, I'm off to class, so y'all be good now, and maybe I'll let you play with my PS3 later. (Not you philocrates).
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philocrates
July 1st 2008
14. I just bought a bowl full of goldfish. They seem to be more interesting than Pro Evo in non-hi-def.
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calcio
July 1st 2008
13. ftw = For teh win. Gaming parlance people! Have to confess the convenience of steaming HD content on my Virgin cable is holding off my desire for a blu-ray player.
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lyriki11
July 1st 2008
12. I really am just crying into my cornflakes phil o'crates, (which is Irish for Philip of the Crates).
I've just drawn myself a 50" TV on the wall with Hancock playing on it, and have fashioned a PS3 out of egg shells so I can be just like you.
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blueskythinker
July 1st 2008
11. I think it means forthwith. Blu-ray AND streaming. Now Sony are talking!
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philocrates
July 1st 2008
10. What does ftw stand for?
And I'm sorry for wanting to stream, lyrikill, I'll go and sit in the corner and not look at my HD TV with PS£ 1080p capabilities.
Ooooh, burn!
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zoydwheeler
July 1st 2008
9. Radio is better than movies and television.
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calcio
July 1st 2008
8. I think eggs in one basket is right. Sony have taken a long look at their rivals and decided that they need Blu-ray backup. Streaming ftw.
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mitel5215
July 1st 2008
7. I've still got a PS3.
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lyriki11
July 1st 2008
6. Is there any need for that? I haven't got an Xbox, but I can't afford a PS3.
Pro Evo on the PS2 is fine thanks very much, don't need to stream to have a good time.
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