In a plan outlined by the chief executives at Sony, the company is looking into ways it can beam its movies straight to its manufactured hardware, essentially cutting out the need of Blu-ray.
The signs of change came this week when the company outlined its planned for a movie service via the PS3.
But Sony isn't containing its movie streaming to its games consoles, as the company has also revealed that it is looking to deliver streaming movies and television to broadband-connected Bravia TVs in the US this autumn.
Bravo Bravia
Howard Stringer, Sony's chief executive, has even named the first movie to get the streaming treatment and it's Hancock – the studio's Will Smith starring summer blockbuster for this year.
Even though Sony has a vested interest in Blu-ray, it is great to see a company actually use its initiative and become competitive in all aspects of movie distribution, rather than staying stubborn and putting all its film eggs in one basket.
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Your comments (24) Click to add a new comment
blueg
July 1st
24. I like rumours.
Like the one the earth is going to be pulled into the sun one day when it implodes.
At least I know my PS3 would survive such a disaster, thanks to it's multimedia capabilities and hardened plastic outer casing.
Did you know it also has BlueTooth? Wow.
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zoydwheeler
July 1st
23. I heard a rumour Sony was planning on introducing a DAB/social networking add-on, so you can listen to the radio WITH YOUR MATES ONLINE while cooking tea.
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blueskythinker
July 1st
22. I heard that movies are going to be burned straight onto our retinas before the year is out
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thefireninja
July 1st
21. I heard a rumour that Sony was going to include a HD-DVD add-on to the PS3 to relaunch the format, in order to really mess with Microsoft and Toshiba.
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philocrates
July 1st
20. Did I say I was uninterested in the fish? They provide me with countless hours of relaxation when I'm finished on the PS3.
I don't live in Dublin by the way, but kudos on the joke Ly.
Yeah, I went there with Ly. It's like we're buds now.
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calcio
July 1st
19. Zoyd - you're such a radio who-er.
Philocrates - never underestimate the interest levels in a load of goldfish.
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