Samsung's long-running attempts to ridicule the iPhone and its fans have continued with a new print advert for the Galaxy S3 smartphone.
Obviously the 'genius' jibe is in reference to the Apple Store employees, who smugly attempt to solve any problems with Apple machinery.
Next, the advert goes on to list the respective spec list of the two devices, which, unsurprisingly, is depicted to work dramatically in favour of Samsung's own Galaxy S3 device.
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'A totally different plug'
It offers a side by side comparison showing the Galaxy S3 to have a better, higher resolution display, double the RAM, room for expandable storage and Micro USB charging, compared to 'a totally different plug.'
Beneath the comparisons, Samsung lists a whole host of features, like NFC, Smart Stay, Tilt to zoom, removable battery and loads more things that the iPhone 5 doesn't have.
Finally, it adds, 'The Next Big Thing Is Already Here'
Do you think Samsung's latest ad is taking things a little too far? It is just sour grapes following last month's courtroom mauling or does Samsung have every right to flaunt what it considers to be vast superiority over the iPhone 5?
Let us know in the comments section below.