Apple Watch launch event: Live Blog!

I'm not saying any of this is bad - the medical research in particular is ace - but I'm not sure why Apple is spending so long on this.

11.12 Apple Watch for Pay now - that does look handy but it's still things we've seen before. I love the idea of being able to pay for things like that though. Everyone needs to do it.

11.11 He's talking about how he can send a message through WeChat. He's sending stickers. I'm really worried there's nothing big or new going to be brought in.

11.09 Day in the life of the Watch. Uh-oh. You can interact with Siri either by pressing the crown or saying Hey Siri... I assume this is when it's in the Siri mode though.

11.08 Talking developers now. Hoping these new apps will be something cool. Yes, Kevin Lunch is coming on! Maybe he'll have something to say!

11.07 Notifications on Apple Watch. There has to be something more. There has to be. This is just the same as what we've seen on Android Wear.

11.06 She's doing a blog, you can follow it to see how people prepare for marathons. Whoop.

Ooh, more on the Watch. Please. NO IT'S JUST APPLE PAY AND SIRI.

11.04 She's on stage now. We're hearing about what she's up to. She says she 'relied on it heavily' up and down hills.

Now we're talking fashion bands. It's a little awkward. Why aren't we hearing about new stuff from the Apple Watch?

11.03 If she's really a marathon runner, she wouldn't use the Apple Watch unless she has it tethered to her phone. It doesn't have GPS, which gets in the way of being a 'proper' running watch. It doesn't mean it's not good, but it's not perfect for pace tracking in races.

11.01 She's done a half marathon using an Apple Watch. They did a video of it.

11.00 I swear this is new: the Watch can read what machine you're doing in the gym and give you an accurate feedback.

Apple gave the Watch to a 'friend'... it's Christy Turlington Burns.

10.58 Onto fitness now. Apple Watch tracks your daily movement, and will tell you if you've been sitting too long. This is, again, stuff we've seen for a long time on other stuff. It will send you a report of how active you've been. People will hate or love that. Like having a coach on your wrist... but what if I want to eat butter all day?

10.56 You can receive calls on your Watch! YAAAY! Wait... no, Samsung did that and then scrapped the idea. That's how old the idea is. I hope there's some new stuff here.

All new ways to communicate with Apple Watch: press the side button and it brings up your friends. Digital Touch allows you to share with friends. So sketch and it will show on a friend's watch just as you drew it. Tap your watch to get their attention, or even send your heartbeat.

That's still a bit weird. Tim hasn't explained why it's there.

10.55 Oooh, a new feature. No, wait, it's called Glances. We've heard about this. Swipe up from the bottom and see weather and the calendar, or control music. Or you can even check your heartrate.

He just made a joke about how nervous he is. It makes sense - when a guy demo'd the Samsung Galaxy S5 heartrate monitor to me, I thought he was going to die.

10.55 People are clapping the Mickey Mouse face we've already seen. I hope they work for Apple. But this is just the beginning... is this it?

10.54 It tells the time. And tells it well. It has more faces. This is not new news.