Spotify has a new rival - a lossless music streaming service called Tidal

Tidal
Tidal will launch in the UK and US later this year

Update: Tidal has launched with a free trial. Read our Tidal review

There's a new music streaming service in town, it's called Tidal and it's packing a secret weapon.

tidal

Twice the bitrate will cost you... twice as much money

Tidal is effectively a US-UK repackaging of WiMP Music, another Swedesh service similar to Spotify that also offers a premium FLAC service - it's only available in Sweden, Denmark, Norway, Germany and Poland.

The service comes at a price, costing twice as much as rival streaming services like Spotify and Deezer. In the UK that means a subscription of £19.99 per month and in the US a price of $19.99.

"Tidal reflects our mission to deliver the highest quality music streaming service," said Tidal CEO Andy Chen.

"From making sure there's no loss in sound quality to telling the stories behind the creation of the music, we aim to maximise the listening experience. We are catering to people who really appreciate the quality things in life, whether that is music, sound or lifestyle, because quality should not be compromised and because music fans now demand more from their music service."

As fast as the music streaming business has matured, there is surely a gap in the market developing at the high end. Storage capacities are increasing and network connections are speeding up, meaning lossless CD-quality music is becoming a feasible reality rather than a distant pipedream.

Tidal will, of course, face competition from Neil Young and his PonoMusic service that's expected to launch alongside the PonoPlayer later this year, as well as big names like Sony who just launched another high-res Walkman - the A17.

So would you pay £20/$20 for a lossless music service? Let us know, and we'll bring you a review of Tidal in due course.

James Rivington

James was part of the TechRadar editorial team for eight years up until 2015 and now works in a senior position for TR's parent company Future. An experienced Content Director with a demonstrated history of working in the media production industry. Skilled in Search Engine Optimization (SEO), E-commerce Optimization, Journalism, Digital Marketing, and Social Media. James can do it all.