Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
How to turn off Siri on AirPods
By Jennifer Allen published
Siri is a useful voice assistant but sometimes you just want to be left alone. Here's how to turn off Siri on AirPods either temporarily or permanently.
5 things we want from the iPhone 16
By James Rogerson published
We want to see big improvements to the processing, battery life, and more for the iPhone 16.
How to watch Apple's May 2024 iPad launch event
By Roland Moore-Colyer published
Expect to see new iPad Air and iPad Pro models at Apple's next launch event on May 7.
Apple could use ChatGPT to power AI features in iOS 18
By David Nield published
The latest AI-in-iOS-18 rumor says OpenAI and Apple are now in serious talks to work together.
5 of the best features tipped for iOS 18
By James Rogerson published
iOS 18 is expected to be a massive upgrade, and these are the five rumored features that we're most looking forward to.
The latest and top-rated MacBook Air M3 plummets to its lowest price yet
By James Pickard published
The MacBook Air M3 is our top-rated laptop and it's down to a new record-low price at Amazon.
Don’t worry, Apple didn’t cancel your old iPhone trade in after all
By Alex Blake published
A bug caused Apple to tell people their trade-ins were canceled, but everything is working normally.
Apple is forging a path towards more ethical generative AI - something sorely needed in today's AI-powered world
By Kristina Terech published
Amidst generative AI copyright chaos, Apple looks like it’s leading with ethical training methods, navigating legal hurdles to forge a path of compliance and innovation.
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