Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
iPhone 15 sales figures show the Pro models have become the default
By James Rogerson published
iPhone buyers are increasingly rejecting the newest base model for either an iPhone Pro or an older option.
New iOS feature can help prepare your iPhone for repairs without disabling functionality
By Cesar Cadenas published
Repair State can confirm your identity as an iPhone owner without disabling important features like Find My and more.
Take a trip down macOS memory lane with these web-based retro versions of Apple's operating system - and yes, they can run Doom
By Muskaan Saxena published
Have fun with these Retro macOS versions in your web browser and scroll through Mac history.
The best Apple HomePod prices and deals for May 2024
By Alex Whitelock last updated
Sorry, Alexa. Siri's coming home.
Safari tipped to get AI-powered Intelligent Search in iOS 18 and macOS 15
By Alex Blake published
Apple’s Safari browser is in line for some significant changes this year, with AI-powered features apparently leading the way.
iPhone 16: release date speculation, latest leaks, price predictions and more
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 device, from its release date to its features.
The best iPhone chargers 2024
By Axel Metz last updated
Updated We've rounded up the best iPhone chargers to buy in 2024, for any kind of iPhone.
Apple’s third-party Safari integrations rolled out with “catastrophic security and privacy flaws”
By Sead Fadilpašić published
Installing third-party apps in the EU could come with unwanted baggage as Apple's implementation is deemed a disaster.
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