Apple could be increasing the price of the iPhone 15 Pro and iPhone 15 Pro Max, according to a report from Bloomberg. This follows earlier reports from Wedbush and Haitong industry analysts, claiming that the iPhone 15 series would see a higher average selling point than the iPhone 14.
The report comes from Bloomberg’s technology desk, claiming that Apple planned to increase the iPhone’s pricing to keep revenues steady even as the smartphone market heads for a slump. The report claims that Apple plans to ship 85 million iPhones this year, down from 90 million it ordered for the iPhone 14 last year.
We’ve previously had a look at the pricing for the iPhone 15 series, especially as analysts have claimed price hikes would be incoming this year, though not exactly the iPhone 15 Pro specifically.
If these reports turn out to be accurate, then the pricing for the iPhone 15 Pro and the iPhone 15 Pro Max could look like this:
- iPhone 15 Pro 128GB: $1,099 / £1,209 / AU$1,899
- iPhone 15 Pro 256GB: $1,199 / £1,279 / AU$2,099
- iPhone 15 Pro 512GB: $1,399 / £1,529 / AU$2,419
- iPhone 15 Pro 1TB: $1,599 / £1,740 / AU$2,769
- iPhone 15 Pro Max 128GB: $1,199 / £1,309 / AU$2,099
- iPhone 15 Pro Max 256GB: $1,299 / £1,429 / AU$2,249
- iPhone 15 Pro Max 512GB: $1,499 / £1,699 / AU$2,629
- iPhone 15 Pro Max 1TB: $1,699 / £1,879 / AU$2,879
These will be expensive phones, mind you, but the best Android phones and the best foldables have already pushed the envelope for what could be regarded as expensive. At the same time, these are going to be the most expensive iPhones yet, and that sticker shock, if over a grand, could hit a little harder than before.
It’s over $1,000
Though Apple’s iPhones (especially the Pro ones) are expensive, this will be the first time the company’s Pro-phones would all sit above $1,000 (not that $999 was a meaningful differentiator).
Apple could justify the price hike with new materials – some reports claim that the iPhone would use titanium in the new iPhone. Another claims that the company is working on a periscope camera for the iPhone 15 Pro Max. Some even claim the iPhone 15 Pro Max could become an iPhone 15 Ultra for brand synergy with the Apple Watch Ultra. All of these paint a very exciting upgrade coming down the line this year. It’ll just cost a pretty penny,
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