Apple sold a record number of iPhones last quarter, a figure that barely took the iPhone 5S and iPhone 5C into account. But more importantly for consumers, there's still innovation to look forward to from Tim Cook and Co.
During the company's Q4 2013 earnings call, Cook said Apple sees "significant opportunities ahead of us in both current product categories and new ones."
iPhone 5C categorizing
As for the iPhone, in the three months that ended September 28, the Cupertino crew counted 33.8 million iPhones sold, setting a new September quarter record.
It's a 26% increase over the same quarter last year. While it takes the record 9 million iPhone 5S and iPhone 5C opening weekend into account, the new handsets will contribute to the Christmas quarter as well.
Cook specifically addressed the iPhone 5C at one point, referring to it as Apple's mid-tier handset offering.
"People were reading rumors that the 5C would be our entry phone, but that was never our intent," he said. "Our entry iPhone is the iPhone 4S."
As for the iPad, Apple registered 14.1 million tablets sold, a relative hair over the 14 million sold during the same quarter last year. Apple may be hoping for a merry iPad Christmas, but potentially constrained iPad mini 2 supplies could lead to another flat quarter on the tablet side.
Mac sales totaled 4.6 million, down by 300,000 from last year, and total revenue amounted to $37.5 billion (about £23.2b, AU$39.1b) with $7.5 billion (about £4.6b, AU$7.82b) in net profit.
