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New figures reveal the iPhone 8 outsold the iPhone X last year

 

When Apple launched its trilogy of flagship handsets late last year, the exorbitant pricing of the iPhone X along with supply constraints had retail experts CIRP (Consumer Intelligence Research Partners) predicting the all-screen wonder wouldn’t sell as well as the iPhone 8 and iPhone 8 Plus.

That prediction has now largely been validated by actual sales data from CIRP, with the iPhone X making up roughly 20% of all iPhone sales in the US for 2017, while the comparatively boring iPhone 8 hit closer to 23%. Perhaps unsurprisingly, the piggy in the middle didn’t perform as well as either of the extremes, with the iPhone 8 Plus comprising roughly 18% of Apple’s handset sales.

When compared to the previous year’s iPhone 7 and iPhone 7 Plus sales, the latest trio of Apple handsets didn’t fare nearly as well. Around 72% of all iPhone sales were attributed to the 7 and 7 Plus in 2016, while the 8, 8 Plus, and X only hit around 61% combined.

While this may suggest that people aren’t as eager to adopt the latest lineup, it’s worth noting that the iPhone X launched more than a month after the iPhone 8 and iPhone 8 Plus, potentially preventing prospective buyers from jumping on the 8 series and simultaneously shortening the window of time in which the iPhone X was sold. The supply of the iPhone X was also initially limited, resulting in an upper limit of possible sales during this time.

Harry Domanski
Harry is an Australian Journalist for TechRadar with an ear to the ground for future tech, and the other in front of a vintage amplifier. He likes stories told in charming ways, and content consumed through massive screens. He also likes to get his hands dirty with the ethics of the tech.