Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Gemini may be the only way we get the Siri we want, and I'm actually fine with that
By Lance Ulanoff published
Apple reportedly wants to swap its Siri model work for Gemini's 1 trillion parameter model – and it might be the right move.

A nasty Apple Maps bug is eating up a ridiculous amount of storage on some iPhones – here's how to get rid of it
By Axel Metz published
Is Maps taking up a ridiculous amount of storage on your iPhone? You're not alone – and there is a (frustrating) solution.

This free app gives Android phones AirDrop-style file transfer powers – and it even works with Mac
By Jamie Richards published
LocalSend is a must-have for every Android user – it makes transferring files between Mac and Android phones simple and painless.

iPadOS 26.1 just brought back a popular multitasking feature, but I’m still waiting for this useful mode to return
By Jamie Richards published
iPadOS 26.1 has brought back Slide Over, making multitasking easier for touchscreen-only users – but I’m still waiting for another iPadOS 18 feature to return.

Apple’s rumored cheap MacBook could be powered by an iPhone chip – here are 6 things to expect
By Alex Blake published
A budget laptop with an iPhone chip could be on the way, according to a new report.

The iOS 26.2 beta is out now and these 9 new features are coming to your iPhone
By James Rogerson published
The first iOS 26.2 beta is here, and it includes numerous new and improved features that should be coming to your iPhone soon.

50% of TechRadar readers prefer iPhone 17 Pro over the standard 17, and I want to know why
By Roland Moore-Colyer published
I'm not totally sure why, but iPhones defy standard product aspiration: have your say.

The best cheap Apple Watch deals and sales for November 2025
By Mackenzie Frazier last updated
Your guide to the best Apple Watch deals and sales with the lowest prices available on Apple's best-selling smartwatch.
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