If you are a human being on the internet then you can't have failed to notice that Taylor Swift has released a video for the weakest song on her album.
We were expecting everyone and their aunt to be in it but were we expecting all this futuristic-if-this-was-the-90s Minority Report meets Tron style tech to be in it? No, we were not.
So here's a quick rundown of The Tech Of Bad Blood Because Look We Just Wanted To Be Involved, Ok?
1. Office computers
Probably running Vista.
2. Desk phone
Possibly some kind of VoIP set-up, we'll have to check with IT.
3. Machine like that one in Prometheus that always fixes you up
Even if you are dead from falling out of a window. This one also does your make up; must be the next model up.
4. Kendrick Lamar's computer table thing
Like a Microsoft Surface Table, it might seem like a good idea on paper, but where are you going to put your cup of tea?
Not sure where this is being broadcast. Maybe directly into Taylor Swift's brain?
6. Whatever's going on here
7. Compact mirror ninja stars
Because, like, she's a girl?
8. A see-through car for some reason
Doesn't seem practical but comes with Tidal built-in.
9. This booth thing
It's full of snow later on so it must be some kind of training module.
10. High-tech boxing ring
Or maybe it's just beams of red light, hard to say.
11. Fancy motorcycle helmets
Where possible, make a U-turn.
I guess now we know who the winning bidder was.
13. Google Glass v.83
Proof that it will literally never look good on anyone.
14. Smart Bazooka
Probably connected to Ellie Goulding's fridge and programmed to go off when she's out of milk.
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Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.