A panel of judges - including techradar Global Editor-in-Chief Patrick Goss - voted on the coolest brands in the UK, and the new wave of digital giants were the big climbers.
Netflix has had a huge impact since bursting onto the scene originally as a DVD mailing service before becoming the most familiar of the new streaming giants.
Instagram has established itself as a social network that oozes confidence and has a bigger cool factor that the likes of Facebook.
But it is Apple that tops the charts again - with the Cupertino-based technology company managing the impressive task of being one of the biggest companies on the planet and remaining a brand that resonates.
Interestingly given the arrival of the Apple Watch, one of the the high-profile drops out of the top 20 was Rolex.
Another major brand that lost its place was poor old Sony - although PlayStation did top out the gaming cool category.
The times they are a-changin'.
Here's the top 20 in full.
6. Alexander McQueen
10. Aston Martin
13. Royal Albert Hall
15. Whole Foods Market
17. Ace Hotel
19. Virgin Atlantic
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.