Mitsubishi has shown off a new Diamond Vision OLED TV at CEATEC – and it's a whopper at 155 inches.
The company is touting it for outdoor use, helping to make advertising more visible and attractive.
Large LED screens work on the same principle, but OLEDs are able to create a higher overall resolution perception due to the way they're arranged.
But the main problems with OLEDs still exist in that the lifetime is only 20,000 hours, meaning around two and a half years of normal use.
This may be fine for some advertisers, but the technology will have to improve for OLEDs to become the ubiquitous outdoor display technology.
Check out the interview, and sit back and let Nobuo Terazaki talk you through the process:
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.