Sony hosted its second Alpha Photography Awards in Sydney last night and there were plenty of lights, cameras and parkour action to accompany this event, which celebrates the best of Australian and New Zealand photography.
Vivek Handoo, Sony’s Head of Digital Imaging for Australia and New Zealand, said at the event, “Having an audience of such passionate photographers was the perfect opportunity to showcase the newest addition to the Sony camera range – the Sony A9. We’re so proud of this camera.”
First of its kind
It’s pretty easy to understand why Sony would take pride in the A9, with the high-end shooter boasting features that aren’t available on any other professional camera in the market.
Sony calls this “the most technologically advanced, innovative digital camera” the company has ever produced, featuring blackout-free continuous shooting at up to 20fps, 60 AF/AE tracking calculations per second and a maximum shutter speed of up to 1/32,000 second.
Sports photographers will likely already be drooling thinking about the camera’s focus capabilities, and wildlife photographers will be utterly grateful for the completely silent shutter.
The A9 was created to challenge the Canon 1DX II and the Nikon D5, but how well it’ll do against those established players remains to be seen, especially given it’s carrying the hefty price of $6,999… and that’s before you add a lens.
The electronic, full-frame mirrorless Sony Alpha A9 is available in specialist camera stores starting today.
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Sharmishta is TechRadar's APAC Managing Editor and loves all things photography, something she discovered while chasing monkeys in the wilds of India (she studied to be a primatologist but has since left monkey business behind). While she's happiest with a camera in her hand, she's also an avid reader and has become a passionate proponent of ereaders, having appeared on Singaporean radio to talk about the convenience of these underrated devices. When she's not testing camera kits or the latest in e-paper tablets, she's discovering the joys and foibles of smart home gizmos. She's also the Australian Managing Editor of Digital Camera World and, if that wasn't enough, she contributes to T3 and Tom's Guide, while also working on two of Future's photography print magazines Down Under.