Choice is good, and when it comes to setting up a smart home, you simply can't have enough. Samsung seems to have realized this, with rumors circulating that it's adding a welcome smart feature to its range of TVs at CES 2019.
Samsung already has its own voice assistant, Bixby, in some of its sets, but the suggestion here is that you'll be given the choice as to which AI helper will be taking charge of your TV – a wise move on Samsung's part, given that Bixby still has a long way to go until it can compete with Assistant and Alexa.
The upgrades won't be limited to a voice assistant either. Trademarks have been filed which point to Samsung working on new audio technology for its televisions.
Better audio is always appreciated when it comes to the middling performance from flatscreen panels. But Samsung conceding that consumers want the choice of options other than its Bixby assistant is very interesting, and could pave the way for bipartisan smart home integration to come.
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Gerald is Editor-in-Chief of iMore.com. Previously he was the Executive Editor for TechRadar, taking care of the site's home cinema, gaming, smart home, entertainment and audio output. He loves gaming, but don't expect him to play with you unless your console is hooked up to a 4K HDR screen and a 7.1 surround system. Before TechRadar, Gerald was Editor of Gizmodo UK. He is also the author of 'Get Technology: Upgrade Your Future', published by Aurum Press.