Telstra introduces 'Digital First'

Telstra
A new digital Telstra is on its way...

Updated 4 March: Meeting with journalists, Executive Director of Telstra Digital Gerd Schenkel has revealed more about "Digital First", which is still very much in early phases.

The telco will be investing several hundreds million dollars into this program, according to Schenkel, which will see an overhaul of both in store and online services over the next three years.

A new digital world

Telstra CEO David Thodey said that the main focus of the initiative is to allow customers to have the "convenience of dealing with us on their terms in their own time".

"We are challenging the way we do things to make life simpler and more convenient for our customers, giving them greater control in managing their telecommunications needs whether that be through our Telstra stores, contact centers or digitally," he said.

The initiative will not only give customers more control over their own accounts, but control and transparency for services, technical appointments, support options and product features.

The telco will be introducing automated job allocations and integrated mapping, which Telstra says will get technicians to jobs quicker and will provide customers estimated arrival time so you don't have to hang around for hours, only to miss the technician.