HTC One series failing to gain traction
Sales are still 20% down on last year
HTC's new range of handsets have been well received, but the company is still struggling to match its sales from last year.
There was a very strong start for HTC last year as it made record revenue in six straight months, but Samsung and Apple both fought back and pushed the Taiwanese manufacturer down the sales charts.
Although month-on-month HTC increased its revenue in April by $10 million (about £6 million), it is still down 20% on April last year – by $261 million (over £160 million).
It only gets tougher
The flagship One X, along with the One S and One V, are the phones tasked with getting HTC back to the top in the mobile game, but they have a real fight on their hands.
Samsung unveiled its Galaxy S3 handset last week, hitting stores on May 30, and if demand is anything like its predecessor the Galaxy S2, this next-generation mobile will fly off the shelves.
We also expect to see the iPhone 5 grace us with its presence later this year, followed by a slew of Windows Phone 8 Apollo and BlackBerry 10 devices which leads to one truly congested market.
Who will come out on top? Well it's a tough one to call. Let us know your thoughts in the comment box below.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.
From BGR
John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.