HTC bets $35m on enterprise with new investment

HTC bets $35m on enterprise with new investment
Big money to attract suit-based people

HTC is going after the space increasingly left by RIM in the enterprise sector after a big investment in Magnet Systems.

The Taiwanese brand has splurged $35.4m (£22m) on the deal, which sees it nab a 17.1 per cent stake in the firm.

Magnet Systems is run and created by Alfred Chuang, who previously created business software with BEA before selling to Oracle for a multi-billion sum. He since founded the new firm, which created the WIN platform, for more tailored enterprise support.

It created Sales WIN last year, which models the way salespeople interact with customers to provide in-depth data which can be used to improve the overall platform, helping make businesses more efficient through software.

In it to WIN it

What HTC intends to do with the stake is unclear, although it's highly likely to want to use some of the tools in its range of smartphones.

WIN will be available at a charge to businesses, so one possibility is HTC will be a vendor of compatible handsets, leading to attractiveness when larger businesses are looking to equip their sales force with smartphones.

It's a bold move for HTC given the current financial situation it finds itself in: despite critically-acclaimed smartphones, the brand is still lowering profit estimates and recently lost $40 million through its OnLive investment.

Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.