Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Wait, a year when Bowers & Wilkins isn't winning our Product of the Year Award in the headphone arena? This is most irregular…
Updated If you need a good laptop for photo editing, I've selected our top-rated and reviewed picks for Photoshop and more.
I've picked out the best iPhone 18 Pro cases for style, durability, photography, and more.
Opinion: Apple’s first MacBook Pro with a touchscreen looks good — but I’d rather have a touchscreen MacBook Air
The glowing Apple logo has returned to the back of the MacBook Pro, but how does it glow? Now we know.
The first OLED MacBook Pro screen has a weird name — here's what's behind it, and the benefits it delivers
Do not adjust your screen; it is perfectly normal to put your digits on a touchscreen MacBook Pro. In fact, I rather enjoyed it, and you might, too.
Apple has just launched its first touchscreen laptop, the Apple MacBook Pro with PROLED XDR Display. We're in LA to bring you all of our first impressions.
