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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple MacBook models are heavily discounted on Best Buy right now
Apple MacBooks are heavily discounted on Best Buy right now — but the sale ends soon so act fast.
Apple explains why Siri AI was delayed so extensively
Apple completely changed its approach to Siri's AI overhaul last year, leading to an extended wait.
Quote of the day by Apple CEO Tim Cook: 'If you put a key under the mat for the cops, a burglar can find it, too' — a stark warning on threats to undermine privacy
Apple's outgoing chief executive has long been a proponent of pro-privacy systems, especially end-to-end encryption
Apple could introduce ‘a separate subscription’ for advanced Siri AI features
Siri is finally getting smarter, but a reputable Apple tipster suggests that it might also stop being free.
I've spent hours researching the best phone for my child — here are the safest options I've found, from iPhones to 'dumbphones'
What type of phone should you buy your child? Smartphones, dumbphones, and more explained by a parent.
Apple keeps on dropping hints that an iPhone Fold is on the way
We think the folding iPhone will launch in September, but it's not official yet — despite these signs from Apple.
3 reasons why Apple's macOS 27 beta isn't the lowkey release it first seems
The first beta of macOS 27 Golden Gate is seriously impressing testers with its stability and performance levels, along with vital interface changes.
